Our story began in 2007 in a small shop in Al Ghubra, Muscat. With only a roaster, a dedicated business man and great coffee beans from Rwanda, our brand was born. Our passion for coffee and our long experience in business were definitely catalysts that brought A'dalla secrets to life. 

Our late father, Masoud Mohamed Hamid Al Harthi, set up our factory and explored the local market, with the idea to bring the best Arabica coffee beans to his Omani fellows.

Masoud's vision and personal investment lead our brand to develop a coffee selection with the finest beans from around the world. Our products are carefully chosen through expert knowledge of coffee and roasted in small batches to ensure quality and freshness. The values we all share underpin our business - quality, care and innovation - making freshly roasted coffee accessible to everyone. We are supplying all leader stores throughout the Sultanate and focus on local customers. 

A'dalla secrets remains a family business, run by a proud Omani family.

So let us inspire you to find the joy in drinking a better coffee! 

Masoud Mohamed Hamid Al Harthi